Marketing a consumer organization Essay Example | Topics and Well Written Essays - 750 words

Marketing a consumer organization - Essay Example It began as an effort to help eleven Japanese-American children they had found wandering the streets of Japan as outcasts and orphans, victims of their bi-racial makeup, a cultural taboo. After successfully relocating these orphans, word spread and before they knew it they were instrumental in helping over one hundred such orphans find new homes and new lives. Between 1960 and 1964 they were directly involved in founding nine orphanages, a school as well as a hospital in both Japan and Vietnam. In 1974-75 the organization assisted thousands of orphans that were rescued during "Operation Baby Lift" and brought to the United States for adoption. In 1976 the organization changed its name to "Childrens Village USA." Then in 1978 the organization created a center called The Village of Childhelp West in Beaumont, California and officially became known as Childhelp (Childhelp 2007). The focus of the agency from that time is captured in its Mission Statement: "Childhelp ® exists to meet the physical, emotional, educational, and spiritual needs of abused, neglected and at-risk children. We focus our efforts on advocacy, prevention, treatment, and community outreach" (Childhelp 2007). They have several regional locations in Arizona, Atlanta, California, Michigan, North Carolina, San Diego, Tennessee, Virginia and the Washington DC Area. However their outreach and information and assistance programs transcend the traditional boundaries. Furthermore, their web site allows them to assist people in all parts of the world. Additionally, the Childhelp National Child Abuse Hotline (1-800-4-A-CHILD) which began in 1982 has received over two million calls since its inception: These calls come from children at risk for abuse, distressed parents seeking crisis intervention and concerned individuals who suspect that child abuse may be occurring. The Hotline is also a valuable resource for those who are mandated by law to report suspected abuse, such as school personnel,

Business design Essay Example | Topics and Well Written Essays - 500 words

Business design - Essay Example Success has many parents, and good design is only one of them. Good business is creating different designs to increase chances of success in the world. Poorly designed, dishonorable, destructive systems are the best human can do. This design serves as a platform for the future designing as they provide base for better designs. Human industry can be transformed through ecologically intelligent designs. Poorly designed sketches can be the roots of the industrial revolution. A poor designer may after creating a dishonorable design quit the work and admits failure. A failure of their imagination is the ultimate failure. Their work should be remarked â€Å"less bad† than â€Å"no good†. This is a very depressing vision of our role in the world. Instead of discouraging ourselves, we should enhance the sense of satisfaction and general well-being. This is how we might be able to play a more transformative role. Our energies and creativity needs to be appropriately scheduled and well directed. Less bad is good than to consider yourself as a failure or a loser. After continuous failure, we often avoid success by distorting our perception of the world outside. We humans need to feel good about ourselves. In order to progress and improve business, we need to make industry less destructive. World Business Council for Sustainable development (WBCSD) emphasized on eco-efficiency. It is based on the concept of creating more goods and services while using fewer resources and creating less waste and pollution. We can achieve eco-efficiency by providing goods and services that satisfy human needs and bring quality of life. It will progressively reduce environmental impacts of goods. Eco-efficiency includes a reduction in the material and energy intensity, reduced dispersion of waste and toxic materials, improved recyclability, maximum use of renewable resources, greater durability of products and increased service